- Emma Anderson
- September 1, 2021
Knowing the engagement rate has become one of the most crucial factors because it determines whether your post engages your target audience. Whether you publish your posts on local newspapers or online platforms, it is essential to determine the engagement rate.
The engagement rate varies by platform. For instance, the engagement rate for a post in the newspaper may not be the same as a post published on digital media. Calculating this rate is not easy as it depends on the number of factors.
Further, there is no one fixed formula to calculate this. For instance, some people read the full article while others just read the headline and make a judgement.
It is not easy to determine the engagement rate when each user has their own ways to pay heed to your publication. Before you know the factors that affect the engagement rate, you must understand what engagement is.
What is the engagement rate?
It is nothing but a metric to measure how many users interact with your content and give them a positive experience. While calculating the engagement rate, it takes into account shares, comments, likes and other reactions.
The concept of engagement rate is generally popular for digital media platforms. You may have a large number of users, but not all of them have been showing interest in them. The rate is generally decided by taking into account the three common factors: clicks, impressions and time spent on site.
What is the ideal engagement rate?
If you want to increase the traffic to your website and emerge as a brand, you will have to ensure that you provide engaging content to your users. If your users are interacting with your content, they will more likely show interest in your products and services, and as a result, you will be able to generate more leads and higher revenues.
Your users must be interacting with your content across all platforms, including social networking sites. If they see your post there, make sure that they land your website as well. As far as it is about deciding the ideal engagement rate, it depends on your publication technique.
For instance, the engagement rate will be different when you upload posts daily from the rate when you upload the posts once a week. For example, if you are publishing posts once a week, the ideal engagement rate can be about 30%.
However, if you are uploading posts every day, the engagement rate should be up about over 70%. This is because you must have a lot of users in that case. They are noticing your activities every day and interacting with your content.
They will more likely be passionate about reading your content. This is why it is crucial to have a high engagement rate when you are posting every day.
Factors to consider while determining the engagement rate
When it comes to determining the engagement rate, there are a lot of factors that you need to focus on. It is pretty hard to decide on the engagement rate, but if you are performing well at these factors, you can conclude that the engagement rate is quite impressive.
Direct traffic plays a very crucial role. It means the number of people who have directed visited your website either by typing your website URL in the search bar or through any query made in the search bar.
This excludes the number of people who landed your website through social networking sites. There are some paid tools that you can use to analyse the metrics. In case you do not have money, you can fund them with quick loans in the UK.
If your website receives 100 visitors every day and only read half of them, the engagement rate is 50%.
Social media platforms
Social media platforms are considered the best platforms when it comes to increasing engagement rates. However, again various factors determine the social media engagement rate. First off, it depends on your followers.
If you share your posts on Facebook, Twitter and LinkedIn, the engagement rate can vary depending on the followers. With the help of tools, you can quickly know about the number of people who read and share your posts.
You cannot compare the engagement rate of one social networking site with the other. This is because the number of followers will be different.
For instance, if you have 1000 followers on LinkedIn and 400 followers on Instagram, you will not be able to establish the comparison. The best approach is to find out the engagement rate of all social networking sites differently.
If you have run paid ads to get traffic to your website, you should determine the number of people who came across the ad and how many of them visited your website. However, there will hardly be people who click the ad, and as soon as they land your website, they leave your page and go away.
People are generally expected to read your full post because they have already run across your ad, and they have found it interesting that is why they clicked it and landed your website. However, you do not need to confuse this with direct traffic.
The bottom line
It is crucial to determine the engagement rate because it determines how likely you are able to generate leads and revenues.
It is crucial to note that the engagement rate depends on various factors like paid traffic, direct organic traffic, and social media platforms.
Make sure that you use all paid and reliable tools. If you do not have enough money, you can take out guaranteed payday loan with direct lender.
By determining the engagement rate, you will be able to analyse where you stand in the competition. If the engagement rate is not good, you need to make a strategy for how you can make your content more engaging for your target audience.
The more engaging the content, the more leads you will generate, and the more revenues you will get.