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5 Important Reasons Why Your Business Website Should Have Videos

In recent years, more people have watched videos on the Internet than on TV. Now more people watch more internet videos than tv shows.

People talk to each other through social media more than any other method. Videos can be found on almost every platform and have become crucial for the success of a business. Does your company utilise video content? It should if it isn’t already.

Benefits of Videos for your website

Videos are the way people get their information.

Did you know that the average amount of time an Internet user spends watching videos every day has gone up from 88 to 100 minutes? The total estimate of people who watch videos has gone up a lot. Also, as the year 2022 reaches, online videos will take over almost 82% of all consumer internet networks. People will watch a lot more videos, but they will also pay less attention to each one.

In 2000, Microsoft did research on focus. Based on what was found, it was determined that the average attention span of humans today is 12 seconds. You and your business have only 12 seconds to seize the consumer’s attention. People who use the Internet not only have a short attention span, but many of us also want to learn things as quickly and accurately as possible.

Because of this, people who visit websites are more likely to engage with videos than dry text. Visual content is a must if you want to keep people coming back and get them interested in your products or services.

Improve SEO

Your business may get a big boost in search engine results if you use videos. Take the fact that Youtube comes in second place among search engines. But you need to be careful when optimising SEO. Otherwise, you might redirect your leads to some other sites if you do it wrong for example – your shoe business website may redirect clients to a site that gives unsecured loans for bad credit from direct lenders.

Google ranks in the first place when it comes to search engines. Suppose you have a nicely growing Youtube channel. Your business will have an advantage on Google’s search engine results page if they are embedded on your website. Use this to your advantage by putting keywords in the video’s title, description, and tags, and you may see a further SEO boost.

Videos are also good for Search Engine Optimisation because of which people stay on your site for longer durations. The time a visitor spends on a page in search results is very important. Google deems a page more important as users remain longer. If a video draws people to your site, they’ll stay there longer, which is good for your SEO.

Videos send out a clear message.

If people who visit your website don’t read quickly and can’t quickly take in the information on your website, you may not be getting your marketing message across well. Videos shouldn’t replace your content but should add to it so that users can choose how they want to use the information on your website.

Videos help you portray your brand’s value clearly and more efficiently.

The video presents your firm to potential clients

What could be more practical to differentiate yourself from your rivals than to show them videos of your staff and the environment in which they operate? This will demonstrate your good work culture.

Your online videos might reveal the culture of the firm and, more crucially, the people who are behind the brand.

Your company has the potential to flourish when you use video to bring it to life. Your website may not adequately explain some aspects of your company’s operations, but your videos may demonstrate them.

You may also choose to share them across all of your accounts on other social media platforms. When you create original videos about your products, you optimise your social media presence by directing people to your content and website rather than away from your website. This plays a vital role in the process of social media optimisation.

Includes Mobile Users

Long articles can be hard to read on the small screen of a Smartphone, even on sites with flexible layouts. People today have short attention spans, so it may be easier for the average person to get the same information from a video.

People watching videos on their phones has grown by 532% in the last two years, and 40% of people would rather get information visually than in plain text, so it makes sense to give customers what they want.

What kinds of videos should you put on your site?

Now that you know how many people watch online videos and how they could help your business, you might wonder what kind of videos you should put on your website. Some examples are listed here to help you understand it better.

Case studies are an in-depth look at a problem, difficulty, or specific issue that people in your field face. In this kind of video, you might talk about what caused the problem, how your company fixed it, and how you do what you do. Case studies might also aid others in understanding the nature of your profession. And it feels very nice when a customer tells you that your business was a very big help to him.

Product or Service Demonstrations: A great way to get people to buy your product or use your service is to show them what you do and how you do it in a live demo. Studies have shown that people who might buy a product are 64% have the possibility to purchase it after watching a video about it.

Conclusion

Getting people to visit your website and keeping them there is more critical than ever if you want your marketing efforts to work.

People want to know you and your organisation easily and excitingly. Videos could give people another way to learn about your products, services, strength of the team, and brand. Think about putting your movies on YouTube, Vimeo, and all of your social media sites to get as many people to see them as possible.

Increase engagement, click-through rates, and conversions by making your content easier to find with clear headlines and keyword-rich, detailed content using appealing videos on your website.